TALHA ELIWAH

PRODUCT MANAGER

👋 I’m — a user-behavior-driven thinker with 7+ years combined in UX, apps, media, and managmnet. I bridge company vision and user needs by crafting interactive experiences that connect both emotionally and functionally. From mobile apps to Shopify stores to educational platform, I lead projects with a balance of creativity and strategic insight across product management, UX, design, and marketing.

TALHA ELIWAH

Quick Glimpse

PROJECTS

CTFA “Edtech Platform”

Project Manager: University-Level EdTech Platform for Trending Topics in Arabic.
CTFA “Edtech Platform”
Planning & Strategy
Design, Implementation & Management
Defining Vision
Established the platform’s mission to provide Arabic-language, university-level courses in trending fields like AI and Cybersecurity.
Market Research
Analyzed MENA region demand, identified gaps in Arabic university-level tech courses.
Budgeting & Risk Assessment
Created financial plan, estimated costs, and identified potential risks.
Team & Roles Definition
Hired designer, contacted instructors, defined criteria for selection.
Logo & Visual Identity
Developed initial concepts for the platform logo, colors, and overall visual branding while supervising the hired designer.
Instructor Guides & Video Tutorials
Created instructional video and document guides for instructors to navigate and use the platform effectively.
LMS Functionality Definition
Defined Learning Management System features including courses, projects, mentorship paths.
Platform Testing
Tested usability, functions, and user experience before launch.
Platform Development Oversight
Supervised technical implementation, ensuring all features matched requirements.

Tradi “Mobile App Game"

App Owner: 2D runner mobile app targeting arab countries.
Tradi “Mobile App Game"
Concept & Setup
Development & Execution
Launch & Reflection
Idea & Vision
Conceived the app concept and defined the overall vision, purpose, and goals.
Team Assembly
Hired 2 developers, 3 designers, and 1 sound designer; secured an investor for funding.
Collaboration with Investor
Worked closely with investor to refine the company direction and align on scope.
Requirements & User Needs
Defined target users and app flow expectations to guide the technical and creative teams.
Coordination with Developer
Followed up on coding progress, solved problems, and kept project on track.
Design Feedback
Provided structured feedback on UI menus, transitions, and animations created by the design team.
Testing & Fixing
Tested early builds, identified issues (e.g., start menu flow, transitions), and coordinated fixes with developer
Finalization
Final design approval and handoff
Final Delivery
Oversaw app completion, ensuring requirements and technical goals were met.
Impact
Improved user flow (start menu & transitions) and ensured app was functional and market-ready.
Next Iterations
Identified areas for growth (new features, better animation polish, user testing at larger scale).

Shopify Store Development

Built and managed Shopify stores from setup to design, and app integrations.
Shopify Store Development
Strategy & Setup
Design & Marketing
Launch & Results
Store Setup
Created Shopify stores with custom themes, navigation, and product categories.
Brand Identity
Aligned store look and feel with brand vision (logos, colors, fonts).
App Integration
Installed and configured apps (reviews, upsells, payments, shipping).
Product Catalog
Imported and optimized product listings with descriptions, variants, and pricing.
Payment & Checkout
Configured secure checkout, payment gateways, and shipping rules.
UI/UX Customization
Designed product pages, collections, and banners for better engagement.
Responsive Layout
Ensured mobile-first design for seamless user experience.
Ad Campaigns
Ran Facebook/Instagram ads targeting niche audiences to boost traffic.
Store Launch
Deployed live Shopify store ready for customer purchases.
Sales Growth
Increased orders through optimized ads and promotions.
Analytics Tracking
Monitored sales funnels, traffic sources, and conversion rates.

Portfolio Website – Design & Dev.

Designed and built a personal portfolio website to present professional projects with clear structure, visuals, and user-friendly navigation.
Portfolio Website – Design & Dev.
1. Product Setup
2. Product Design
3. Product Launch
Purpose & Vision
Create a professional online space to showcase projects, highlight role, and apply experience.
Research
Reviewed other portfolios, analyzed common layouts (sections like About, Projects, Contact), and adapted to own needs.
Section Definition
Chose essential sections: Header, Quick Views, Projects, Contact. Decided to keep it simple and structured.
Wireframing & Layout
Created low-fidelity structure to test where text, images, and project cards should sit.
UI Design & Style
Defined fonts, colors, spacing for a clean professional feel; balanced visuals with readability.
Section Content
Wrote text for Header, structured projects into cards, designed contact form for easy reach.
Why This Section
Each section had a clear purpose: Header – Clear identity and instant alignment. Quick View – Fast snapshot to spark interest. Selected Projects – Proof of work and impact. Skills – Highlights key strengths and tools. Contact Info – Easy way to connect.
Development & Build
Built the site with responsive design for desktop only. Generated cards dynamically for projects.
Testing
Checked responsiveness, readability, and navigation flow. Adjusted spacing and card scaling.
Design
Create
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Learn
Grow
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Develop
Skills
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Art
Web
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UX
CSS
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JS
Code
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Create
Build
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Grow
Innovate
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Skills
Tech
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Web
UI
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Soft Skills

Analytical Thinking icon

Analytical Thinking

Creativity & Innovation icon

Creativity & Innovation

Resilience, Flexibility & Agility icon

Resilience, Flexibility & Agility

Team Collaboration icon

Team Collaboration

Communication & Presentation icon

Communication & Presentation

Problem-Solving & Decision-Making icon

Problem-Solving & Decision-Making

User Empathy & Research Mindset icon

User Empathy & Research Mindset

Stakeholder Management icon

Stakeholder Management

Hard Skills

Project Management icon

Project Management

UX/UI Design Principles icon

UX/UI Design Principles

Information Architecture icon

Information Architecture

Roadmap Planning icon

Roadmap Planning

Wireframing & Prototyping icon

Wireframing & Prototyping

Digital Marketing icon

Digital Marketing

Video Editing & Storyboarding icon

Video Editing & Storyboarding

Architectural Drafting icon

Architectural Drafting

Tools

Figma icon

Figma

Canva icon

Canva

Balsamiq icon

Balsamiq

Shopify icon

Shopify

Microsoft Office Suite icon

Microsoft Office Suite

Filmora icon

Filmora

Revit icon

Revit

AutoCAD icon

AutoCAD

Get in touch

talha.fyd@gmail.com